Pole Divas Franchise Competitive Analysis 2

·	Multiple Levels of Ownership

Pole Divas offers multiple levels of ownership. This flexible offering allows you to choose the level which best matches your needs and interests. The Home-Party option is geared towards ladies wanting to offer parties and workshops. The Dance Studio option is ideal for ladies wanting to offer pole lessons. The Fitness option is perfect for existing fitness studios looking to add pole dancing to their class offerings. The Pole Divas Studio option is targeted for ladies looking to open their own Pole Divas studio.

·	Marketing Support

We provide our Franchisees with details on how to effectively market and grow their business. Each business owner receives a detailed Marketing Manual, with templates and samples of press releases, brochures, flyers, and mailers. Prior to launching your business, you also receive a consulting session to assist you with your marketing goals. A customized Marketing Plan is then developed to aid you in achieving your business goals.

·	Pole Divas Branding

As a Pole Divas Franchise owner, you receive a license to use all of our branding, logos, and federally registered trademarks in your business. This license allows you to be associated with our business, and benefit from the nationwide marketing plans.

·	Community Focus

Pole Divas strongly believes in supporting charities benefiting women and children. All franchisees donate a portion of their party proceeds to their charity of choice (recommended range of 2%-5%). This focus on supporting the local community and those less fortunate is also a large selling point with many ladies who appreciate community service.